Project 'Historische Watertuin'

For the differentiation minor i am currently following - City Marketing - me and my project group are busy with developing campaign concepts.
For this project i am creating visual concepts with Photoshop which is really nice and relaxing work. Next to that, last week's Monday, we presented the concepts for our commissioning clients. They thought we copied and pasted the images from Google. I'll show you some work:

Graduation at Hutspot!

Since i started writing this blog for the magazine of the minor Creative industries i figured out that i am really interested in the creative world. Not really in a way to make art myself (although that is a very relaxing activity) but more the organising and management side of the business.
I had to find a place to graduate. There were very specific requirements from school, but i also set some requirements for myself, which made it even harder to find a business.

Eventually i figured out that it was also possible to graduate at a shop, which broadened my options.
I wrote a letter to Hutspot Amsterdam and i got invited for an introduction meeting with one of the owners. It was a very nice meeting and he told me i was very welcome!

Hutspot is a concept store, founded in december 2012 at the van Woustraat in Amsterdam. Since december 2013 they have a second store at the Rozengracht. They sell items made by young designers and artists, from bags to lamps. At the van Woustraat they also opened a barbershop in their store.
The team of Hutspot is very ambitious and successful. I am looking forward to write my thesis for them, and hopefully i graduate!

Discovery of Pinterest

Although i got introduced with Pinterest a long time ago, i finally discovered its magic.
For me Pinterest is a form of relaxation. Whenever i feel stressed out or i feel like looking at nice pictures i start up my Pinterest account and i start searching for the nicest and most beautiful pictures on this amazing site.

At the moment i have 10 boards and 160 pins on Pinterest.

I don't have a particular theme on my personal Pinterest site, but i pin the things that appeal to me.
Sometimes, when i feel creative, i look for DIY's. People post very nice tips to create the most beautiful things out of nothing, such as birthday decoration, practical storage options but also nice recipes for salad dressings or party dip.

Pinterest is my new addiction and it definitly stimulates my creativeness.

BECOMING A PAINTER... OR NOT...

The first craft I want to focus on is drawing and painting. This, because I already had paper, a pencil and watercolors in my house. What if it seems that i am really good in painting? Of course I will immediately change my broadening journey into an in-dept journey!

I started to collect the resources and the accessories that i needed.

So... the first four things were not too hard to collect, but step 5 took me some time.
While I was thinking of something to draw my cat was walking dapper over the empty paper. I figured that she would be an excellent candidate to become my muze, so I started to draw her on the paper.
With some time and an eraser I eventually managed to get a pretty nice picture of a cat on the paper. Wow.. was it my lack of patience when I thought I coulnd't draw, or is this just luck?
Either way, I am certainly proud of the drawn result.

After i had been watching my drawing proudly for hours I decided that I wanted to finish the drawing with the watercolor. I already visioned my artwork framed on the wall in my living room, and everybody who was visiting me was admiring my work. With courage i grabbed a glass of water for the brushes and i opened my box of watercolor, which i purchased at the Intertoys. I sat behind my pride and than the real problems started; I had to think of a suitable color for my masterpiece. And not only the color turned out to be a problem, I also had to figure out how I would paint the drawing. Shall I color the drawing just as a coloring page, or shall I make a big, flat, a-symmetrical application, so it becomes really artfully? Great god, maybe I should take a little more time to think about this..
The next day I decided what to do with my masterpiece and the watercolor. I also knew what color I was going to use; pink was the color. I was sure it had to be pink. Bravely I picked up my brush, moistened it slightly and baptized him in the pink paint. The first pink spot was a fact, but I was certainly not happy. It suddenly became a horrible saccharine painting. Then i decided it should be green. Yes, green it will be! I cleaned my brush and moistened him again with some water and baptized it in the green paint this time. While the pink paint was not dry yet, I started to work with the green color. It became a bit of a grubby color. I decided to use more water, not knowing that this paper could not bear so much moisture. The green paint was now mixed with pieces of paper in a granular form. I saw my dream go up in smoke. That was my masterpiece. Ruined by myself.

Watercolor is not really my cup of tea. I am afraid I have to start looking for another form of creativity.

CREATIVITY CAN BE LEARNED!

A lot of money is easy if you want to make things happen. But what if there is no left?
In times of crisis people are forced to be creative in order to achieve the pre-set goal. Creativity is increasingly important in this time, fortunately creativity can be learned!
During the coming weeks I will describe my journey towards a creative existence.

I am Lola, 25 years and I live in Amsterdam for two years now. I was born in a creative family. My mother is a fashion designer and she has her own fashion boutique for 31 years now. She has her own brand, which means that she is much concerned with the design of new clothing.
My father is an artist and cartoonist. He has turned his hobby into his work and i must say that it worked out pretty well. He belongs to the top of the Dutch cartoonists and he won many awards in his career. I also have two younger brothers, who both have much interest in making music. The oldest is at the conservatory in Enschede and the other is at high school with prior education for the conservatory.



For a moment I thought that I was adopted. I am not so creative. At least, not with my hands. I cannot draw nor sew, and the only instrument that I can play is a flute, but I get stuck on the simplest tunes.
However, it can hardly miss that somewhere, deep inside me, I am creative. That is why I started this quest for my skills within the broad concept of creativity.
Every blog I will focus on another craft, and I will explore the craft as well. Also my inspiration trips to museums and other cultural events will not stay unnoticed.

At the end of this period I hope to be more creative and I also hope that I have discovered my qualities concerning creativity for further development.


Consider this blog as a broadening study towards a more creative life.